But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board— created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply.
You can find 10 chapters for free at http://www.sethgodin.com/bigmoo/free.html. All the chapters are very short—only a couple small pages or so, and I’m enjoying them greatly.
Ken Yarmosh is a fellow Naked Conversations galley reviewer; his review is at http://www.technosight.com/blog/galley-review-naked-conversations. I’m noticing that my blog-reading habits are slowly changing. I’m paring out a few technical-focused blogs (informational as they may be), and adding ones that make me think more deeply.