Thanks to everyone who attended! You can download the slides handout at The Data Bath Handout.
If you’re a SlideShare fan, you can find these same slides at http://www.slideshare.net/rjdudley/the-data-bath.
Additional references for the SimMetrics library are at the end, but the main reference for installing into SQL Server is Beyond SoundEx-Functions for Fuzzy Searching in MS SQL Server. All the algorithms have great entries in Wikipedia.