Business blogging is exploding this year, but content ideas are always in short supply. Small businesses can benefit from blogging, but ideas may be even more difficult to come by, especially in small towns. There was a good article this week from Marketing Profs with “Five Surefire Content Ideas (When Your Blog Is Drawing Blanks)” (http://www.marketingprofs.com/6/kranz9.asp). Here’s the intro:
If you’re like me (and many others building a business), you may have created a Web log to communicate more intimately and more frequently with your audience. It’s supposed to be easy. After all, the technology is simple, the style casual and the content brief.
But after the initial wave of enthusiasm, you may find it increasingly difficult to generate ideas for the blog that began with so many thoughts—and so many posts—just a few months ago. Worse, you might be guiding a boss or colleague who may not be a fluent writer, but is the appropriate representative whose voice must be present in the blogosphere.
This is free content, so definately check it out when you get a minute, and keep working on the content for your blog! For more insight into business blogging, I do recommend reading Naked Conversations. I was fortunate enough to be a galley reviewer, and you can read my review at http://www.rjdudley.com/blog/Review+Of+Naked+Conversations.aspx.
If you’re interested in adding a blog to your website, drop me a line through the contacts page and I’ll be glad to help you get started.