Naked Conversations covered it in depth, and now Downloadsquad’s Ten Things We Love About Microsoft includes Microsoft embracing employee blogging:
So many Microsoft employees write blogs. Whether it is an astute marketing ploy or not is yet to be determined, but hearing from the likes of Omar Shahine and Chris Pratley is a good thing. The spread of blogging throughout Microsoft has added a humanizing quality to the company that you can’t imagine coming from other tech behemoths like IBM or (especially) Apple.
Besides humanizing, the information in these blogs will be a huge driver of another entry on the list: Microsoft’s wealth-creation machine.