Sometimes technical, sometimes not, never a kitty

Good advertising isn’t dead, there’s just so much bad advertising that it seems to be.  Below is a photo of a recent full-page Coke ad that caught my attention.

Things I liked:

• Tasting Coke vs. Coke is a little dig at the Pepsi Challenge of yore.
• “Blindfolding mechanism”.  That’s a hilarious overdescription of a cut-out paper blindfold.  The “blindfolding mechanism” reminds me of the Joo Janta 2000s that came as part of Infocom’s Hitchhiker’s Guide to the Galaxy game in the 80’s, so it has the cool retro feel to it also.
• The bottom of the coupon is right on the fold in the newspaper, for easy removal.

Coke is preaching to the choir here, since I prefer Coke in general. I’ve had Coke Zero (and I can tell the difference), but I’m redeeming the coupon anyway.

Now playing: Pearl Jam - You've Got to Hide Your Love Away