Sometimes technical, sometimes not, never a kitty

INC.com recently published an article with 10 tips for choosing a domain name.  All are pretty good, but this one needs some elaboration:

2. Short and easy to spell -- Shorter is better.  A short URL is easier to remember and less likely to be misspelled than a long one.  For obvious reasons, avoid any domain name that by its nature is hard to spell or confusing.

Not just easy to spell--easy to say on the phone or the radio.  I can't tell you how many times I hear domain names said on the radio, and have no idea how to spell them.  If you're buying radio advertising, include a clear spelling--accents (especially the Pittsburgh-ese in this area) make B and V, M and N difficult to discern.

Full article at http://technology.inc.com/internet/articles/200707/campbell.html.